Bud Light is one of the brands supporting following month’s Cincinnati Pride March — the most recent in a progression of contradicting messages the lager monster has given as it wrestles with debate over its Dylan Mulvaney organization.
A look at the rundown of backers on the occasion’s site uncovers that the Anheuser-Busch brand is loaning its name to the yearly occasion, which will be hung on June 24.
The picture on the page shows a rainbow-hued jug of Bud Light close to a glass of lager under the heading “Together in Pride.”
Bud Light’s sponsorship of the occasion was first hailed by moderate pundits via virtual entertainment.
The Post has looked for input from Anheuser-Busch as well as from the coordinators of the occasion.
Anheuser-Busch has seen deals of Bud Light dive for six successive weeks.
To reignite interest in the brand, Bud Light is offering liberal refunds for Commemoration Day that now and again sum to free lager.
Anheuser-Busch is hoping to set things right with estranged customers who were put off by the Mulvaney web-based entertainment posts promoting Bud Light.
It has been broadcasting ads that play intensely on red-blooded topics like football and down home music.
One promotion showed youthful lager consumers skipping in the downpour at a blue grass live performance.
Last month, Bud Light’s sister image, Budweiser, delivered an enthusiastic promotion highlighting the well known Clydesdale ponies.
